Figure 1From: Greenhouse gas emission reductions as a motivator of e85 purchases across market segmentsExample of choice task.a Price levels offered in this example are 7.8, 7.4, and 7 cents/mile driven. These prices convert to 4.8, 4.6, and 4.4 cents/km. Assuming 8.5 km/l, the prices per liter are $0.41/l, $0.39, and $0.37 for E85 and $.53 for gasoline.Back to article page