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Table 1 Names, definitions, and hypothesized signs of variables used in the models

From: Greenhouse gas emission reductions as a motivator of e85 purchases across market segments

Variable name Definition Hypothesized sign
Dependent variable  
Chosen 1 if the alternative is chosen, 0 otherwise  
Explanatory product attribute variables  
Price ($, cents/km) 3.9, 4.1, 4.3, 4.6, and 4.8 (E0) or -
  4.2, 4.4, 4.7,4.9, and 5.2 (E10)  
Import (%) 10, 33, 50, and 60 imported -
Inconvenience (min.) 0, 2, or 5 out of the way -
E85 1 if blend is E85, 0 otherwise +
Reduce (%) 0, 10, 50, and 73 GHG emission reductions compared with either E10 or E0 -
Variables interacted with reduce  
Potential activist 1 if in the Potential activist cluster, 0 otherwise +
Environmental 1 if in the Environmental cluster, 0 otherwise +
National interest 1 if in the National interest cluster, 0 otherwise -
Neutral 1 if in the Neutral cluster, 0 otherwise (omitted category)