Greenhouse gas emission reductions as a motivator of e85 purchases across market segments

Table 3 Multinomial logit of market opinion clusters on demographic variables ^a,b

Demographic variables	Estimated coefficient	Standard error	z
Potential activists
Intercept	−1.7833	0.4987	−3.58^a
Female	−0.0112	0.1295	−0.09
Education	0.1568	0.0749	2.09^b
Income	0.0168	0.0176	0.96
Age	0.0199	0.0040	4.95^a
West	−0.2042	0.2176	−0.94
South	0.2422	0.1973	1.23
Midwest	0.2164	0.2122	1.02
Political views	0.0319	0.0346	0.92
White	0.3643	0.2851	1.28
Black	−0.6958	0.3469	−2.01^b
Hispanic	0.6340	0.3327	1.91^c
Environmentals
Intercept	−3.4788	0.5427	−6.41^a
Female	−0.1657	0.1444	−1.15
Education	0.6551	0.0852	7.69^a
Income	0.0071	0.0195	0.36
Age	0.0095	0.0045	2.10^b
West	−0.2446	0.2261	−1.08
South	−0.1753	0.2117	−0.83
Midwest	−0.3044	0.2308	−1.32
Political views	0.3173	0.0400	7.93^a
White	−0.0299	0.2800	−0.11
Black	−1.5249	0.3710	−4.11^a
Hispanic	0.4219	0.3406	1.24
National interest
Intercept	−3.4829	0.7874	−4.42^a
Female	−0.6325	0.1883	−3.36^a
Education	0.3263	0.1116	2.92^a
Income	0.0730	0.0266	2.75^a
Age	0.0393	0.0059	6.68^a
West	0.5051	0.3250	1.55
South	0.6310	0.2989	2.11^b
Midwest	0.6212	0.3250	1.91^c
Political views	−0.5056	0.0588	−8.60^a
White	0.6011	0.4615	1.30
Black	−0.2921	0.6352	−0.46
Hispanic	−0.7650	0.6452	−1.19
Number of observations	1,668
LLR test against intercept only	544.47^a

^a,b,cSignificance levels of 0.01, 0.05, and 0.10, respectively. The demographic variables are defined as follows: Female = 1 if female, 0 otherwise; Education = 1: less than high school, 2: high school, 3: some college, 4; bachelor's degree or higher; Income = 1: less than $5,000, 2: $7,500 to $9,999…19: $175,000 or more; Age = age in years. West, South, Midwest = 1 if reside in region, 0 otherwise; Political views = 1: strong Republican, 2: not a strong Republican, 3: leans Republican, 4: independent or undecided, 5: leans Democrat, 6: not a strong Democrat, 7: strong Democrat; and White, Black, Hispanic = 1 if race/ethnicity, 0 otherwise.

ISSN: 2192-0567