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Table 6 Estimated willingness to pay for fuel emission reductions and other fuel attributes a,b,c

From: Greenhouse gas emission reductions as a motivator of e85 purchases across market segments

  E0 base E10 base
Variable WTPa Standard error z WTPa Standard error z
Import −0.0117 0.0025 −4.6547c −0.0173 0.0030 −5.6765c
Inconvenience −0.1069 0.0195 −5.4796c −0.1077 0.0186 −5.7882c
E85 1.6091 0.4886 3.2929c 2.0298 0.4860 4.1762c
Reduce b       
Neutrals 0.0037 0.0018 2.0886c 0.0010 0.0019 0.5219
Potential activist 0.0164 0.0276 0.5949 0.0349 0.0280 1.2461
Environmental 0.0740 0.0253 2.9287c 0.0786 0.0244 3.2253c
National interest −0.0085 0.0101 −0.8354 0.0012 0.0094 0.1259
  1. aWTP is in cents/km. For a vehicle with a fuel efficiency of 8.5 km/l, the cost per liter can be obtained by multiplying the WTP estimate by 8.5. bWTP for each of the Reduce cluster interactions is calculated at the sample means of the cluster and Reduce variable interaction. cSignificance level of 0.01.