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Table 3 Examples of attribute assignment to PAC suppliers’ web-based content

From: Opportunities for lignin valorization: an exploratory process

Print media content Attribute interpretation
“...tailored to meet your needs.” Customizable Product
“...customized solutions...” Customizable Product
“Reduced mercury emissions” Product Effectiveness
“...effective in removing many flue gas contaminants.” Product Effectiveness
“...plant-tested and proven...” Proven Product Performance
“...90% mercury removal was easily attainable with...” Proven Product Performance
“...supply assurance...” Reliable Delivery
“...an undisturbed supply of...” Reliable Delivery
“Our Advanced Performance Guarantee...” Product Guarantee
“We can guarantee...” Product Guarantee