Table 3 Examples of attribute assignment to PAC suppliers’ web-based content
From: Opportunities for lignin valorization: an exploratory process
Print media content | Attribute interpretation |
|---|---|
“...tailored to meet your needs.” | Customizable Product |
“...customized solutions...” | Customizable Product |
“Reduced mercury emissions” | Product Effectiveness |
“...effective in removing many flue gas contaminants.” | Product Effectiveness |
“...plant-tested and proven...” | Proven Product Performance |
“...90% mercury removal was easily attainable with...” | Proven Product Performance |
“...supply assurance...” | Reliable Delivery |
“...an undisturbed supply of...” | Reliable Delivery |
“Our Advanced Performance Guarantee...” | Product Guarantee |
“We can guarantee...” | Product Guarantee |