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Table 4 Word frequency count of 13 product and service attributes identified in the content analysis of PAC vendors’ promotional marketing materials

From: Opportunities for lignin valorization: an exploratory process

9 product attributes Word frequency count (WFC)
 Concrete Friendly 76
 Product Effectiveness 60
 Product Reliability 44
 Density 41
 Product Efficiency 41
 Ignition Temperature 39
 Injection Rate 38
 Proven Product Performance 35
 Customizable Product 32
 Total (product attributes) 408
4 service attributes Word frequency count (WFC)
 Reliable Delivery 39
 ACI Installations 18
 On-Site Support 12
 Product Guarantee 10
 Total (service attributes) 78
Total (13 product and service attributes) 486