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Table 4 Word frequency count of 13 product and service attributes identified in the content analysis of PAC vendors’ promotional marketing materials

From: Opportunities for lignin valorization: an exploratory process

9 product attributes

Word frequency count (WFC)

 Concrete Friendly

76

 Product Effectiveness

60

 Product Reliability

44

 Density

41

 Product Efficiency

41

 Ignition Temperature

39

 Injection Rate

38

 Proven Product Performance

35

 Customizable Product

32

 Total (product attributes)

408

4 service attributes

Word frequency count (WFC)

 Reliable Delivery

39

 ACI Installations

18

 On-Site Support

12

 Product Guarantee

10

 Total (service attributes)

78

Total (13 product and service attributes)

486