Table 1 Judging factor for life cycle
Net profit | Sales growth rate | Capital expenditure ratio | Company age | |
|---|---|---|---|---|
Growth stage | High/above 25% | High/above 25% | High/above 25% | 0–25 |
Maturation stage | Medium/11–20% | Medium/11–20% | Medium/11–20% | 26–50 |
Decline stage | Low/0–10% | Low/0–10% | Low/0–10% | 50–100 |