Key partnerships “Who can help you”? |
Key resources “What do you need”? |
Customer value Answers the question of “what do you do”? This is where the analysis starts |
Customer segment “Who do you help?” |
Key activities “How do you do it”? |
Customer channel “How do you reach them?” |
Customer relationship “How do you interact?” | |
Cost Structure “What will it cost”? |
Income Structure “What is the return”? |