Table 3 The business model canvas framework
Key partnerships “Who can help you”? | Key resources “What do you need”? | Customer value Answers the question of “what do you do”? This is where the analysis starts | Customer segment “Who do you help?” |
Key activities “How do you do it”? | Customer channel “How do you reach them?” | Customer relationship “How do you interact?” | |
Cost Structure “What will it cost”? | Income Structure “What is the return”? | ||