Analyzing German consumers’ willingness to pay for green electricity tariff attributes: a discrete choice experiment

Table 2 Example of one of the choice sets in the DCE

	Tariff A	Tariff B
Green energy source	Solar	Wind
Share of green energy^a	80% = 2800 kWh	60% = 2,100 kWh
Switching bonus	€30	€90
Price guarantee	6 months	6 months
Tariff price for 3.500 kWh (incl. switching bonus and fees)^b	75 €/month 825 €/year 23.5 Cent/kWh	85 €/month 935 €/year 26.7 Cent/kWh
Which alternative do you choose?

Source: author’s elaboration
^aThe absolute share of green energy in the tariff is related to an expected average electricity consumption of 3500 kWh year¹
^bAdvance payments for electricity and gas are calculated for either 12 months or 11 months. Because in Germany the 11-month model is the more common one, it is used in the DCE. This information was given to consumers in the attribute description

ISSN: 2192-0567