Table 1 Hypothesized roles of values, belief (perceived benefit) and attitudes
Hypotheses | ||
|---|---|---|
Values | H1a | Altruistic values have a significant positive effect on attitudes |
H1b | Altruistic values have a significant positive effect on intention | |
H2a | Biospheric values have a significant positive effect on attitudes | |
H2b | Biospheric values have a significant positive effect on intention | |
H3a | Egoistic values have a significant negative effect on attitudes | |
H3b | Egoistic values have a significant negative effect on intention | |
Belief | H4 | Perceived benefit has a significant positive effect on attitudes |
H5 | Perceived benefit has a significant positive effect on intention | |
Attitudes | H6 | Attitudes have a significant positive effect on intention |
H7a | Attitudes have a mediating role in the relationship between altruistic values and intention | |
H7b | Attitudes have a mediating role in the relationship between biospheric values and intention | |
H7c | Attitudes have a mediating role in the relationship between egoistic values and intention | |
H7d | Attitudes have a mediating role in the relationship between perceived benefit and intention | |