Table 7 Willingness to pay analysis per class
Attribute | Class 1 WTP (cents/kWh) | Class 2 WTP (cents/kWh) | Class 3 WTP (cents/kWh) |
|---|---|---|---|
Participation | − 1.575 | 23.395 | − 1.913 |
Voting rights | − 0.221 | 14.317 | 0.906 |
Renewable energy 0% (reference) | Â | Â | Â |
 Renewable energy 33% | 6.888 | 9.472 | 21.777 |
 Renewable energy 66% | 6.346 | 22.287 | 35.624 |
 Renewable energy 100% | 6.493 | 22.350 | 20.540 |
Profit to production projects (reference) | Â | Â | Â |
 Profit to members | 7.768 | 14.433 | 2.719 |
 Profit to societal projects | 2.315 | 7.375 | 1.819 |
Impact | − 0.755 | − 3.282 | − 2.986 |
Scaling | 2.677 | − 5.185 | − 0.858 |
Diversify none (reference) | Â | Â | Â |
 Diversify some | 0.827 | − 4.370 | − 0.096 |
 Diversify much | − 0.809 | − 6.446 | − 3.952 |