Table 8 Example of the first choice-set that participants saw in the experiment
Choice 1 | ||
|---|---|---|
Which energy company do you prefer? | ||
Company A | Company B | |
Member participation in the operation of the company | Participation possible | Participation not possible |
Voting rights in decision-making process | One member one vote | Voting rights proportionate to the number of shares |
Share of renewable energy | 100% renewable energy | 0% renewable energy |
Price per kWh in Eurocents | 30 cents | 30 cents |
Whether a company is focused on the societal impact or on its members | Focus only on members | Focus only on members |
Focus on “small and local” versus “spread and growth” | Focus on spread and growth | Focus on spread and growth |
The level of diversification in provided goods: only electricity or also other energy-related products | Much diversification | No diversification |
What happens to profit? | Invest in societal projects | Invest in production projects |